Friday, March 23, 2012

L’ARTE DEL RITRATTO

During Salone del Mobile 2012 (the Milan Furniture Fair) this April, Fashion House, Marni will present a collection of 100 chairs which have been made in Colombia by ex-prisoners. This Marni venture aims to reinforce their resettlement into social and working life. All chairs consist of a metal structure and multi-colored PVC threads featured on the backs and armrests.



The chairs are linked to the “L’Arte del Ritratto” project through a photo exhibition created in collaboration with the photographer and filmmaker Francesco Iodice. His performances are based on work of categorization: the chairs are used as background for a series of portraits of Marni teams from different departments. “L’Arte del Ritratto” is an homage dedicated to them, destined to last in time, which is also accompanied by a video that reports the shooting experience.

The collection of 100 chairs, the photo exhibition and the video will be presented at the Marni boutique and its adjacent courtyard. All photos will be published on ANTICAMERA2, Marni’s online magazine, which will be published on www.marni.com during the Salone del Mobile 2012.



The project reaffirms Marni’s involvement in charity initiatives. The amount raised from the sale of the chairs will be entirely donated.

No comments: